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12/04/2026You are what you eat, and AI is no different
It’s not that AI fails. It’s that we often ask it to work blind.
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31/03/2026Participation in “AI and Digital Marketing: From Promise to Reality”, organized by IAB Spain.
On March 25, I participated in the first IAB Spain AI Meeting, “AI and Digital Marketing: From Promise to Reality,” held at Accenture’s facilities. Two intense hours when I spoke about AI regulation.
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21/02/2026What you don't know about the AI you're using could cost you dearly
Brands, agencies and production companies have spent years integrating AI tools into their workflows. Very few know what legal ground they're standing on.
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16/02/2026The Paradox of Generative AI: Between Functional Utility and Human Meaning.
Why are we disappointed to learn an image is AI-generated? An analysis of zero marginal cost, content saturation, and the value of human intent.
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11/02/2026AI Doesn't Just Summarize Reviews: It Rewrites Them to Influence You
Research reveals AI summaries introduce cognitive biases in 26% of cases, subtly manipulating human choices and purchasing decisions. Discover the specific prompt engineering strategies needed to neutralize these risks and ensure neutral summaries.
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01/02/2026Emergency kit for working with artificial intelligence in SMEs
Generative AI is an ally for your productivity, but if you use it without clear rules it can become a privacy, security, or compliance problem.
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21/01/2026Claude Cowork: When AI Stops Talking and Starts Working with Your Files
Discover how Anthropic's new feature allows AI to manage folders, execute workflows, and generate real deliverables autonomously.
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12/12/2025Who Owns the Work You Create with Generative AI? A Legal Minefield Worth Understanding
Or Why We Still Don't Know Who Really Owns What We Create with AI.
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07/12/2025Claude Explained Why It Hallucinates: The Conversation Every AI User Should Have
Asking an AI why it hallucinates is like asking a machine why it works. Claude chose the second option. What we discovered should concern you if you use these tools for anything that matters.
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31/10/2025The prompting technique that forces you to look at your problem from three angles at once
I realized the best way to get real ideas from AI isn’t asking for an analysis — it’s making it simulate a conversation between two people who can’t stand each other.
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13/10/2025The new digital divide: those who know how to dialogue with AI and those who don't yet
Twenty years ago, the digital divide separated those who had internet from those who didn't. Today, with over 60% of the planet connected, the problem has mutated.
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09/10/2025AI lies to us more than we think (and I’ve got data to prove it)
Ever suspected that ChatGPT, Claude, or Gemini were giving you half-truths? A new Anthropic study raises a red flag: these systems deceive 75% of the time.
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03/10/2025AI vs Humans: Three Historic Milestones that Changed the World
Three epic duels changed everything: Kasparov, Watson and AlphaGo proved that strategy, language and creativity are no longer exclusive to humans. Compete or collaborate? That's the question.Reintentar
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06/09/2025From hype to productivity: how AI is rewriting work in social media
The initial noise is over. Now AI is measured by its real impact: more content, higher quality, and new ways of working that were once unthinkable.
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01/09/2025Gmail + Claude: The Silent Revolution Transforming How We Handle Email
From digital chaos to maximum efficiency: your definitive roadmap to turn Google Workspace into an extension of your intelligence
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25/08/2025From SEO to GEO, The New Era of Optimization
SEO veteran explains how AI is revolutionizing digital strategies
