Strategic consulting focused on digital growth for Spain's leading advertising industry publication. The project centered on implementing data-driven strategies to significantly increase the medium's digital audiences, optimizing reader acquisition and retention through precise segmentation and relevant content tailored to user interests.

Development and launch of Project Ozono, focused on effective CO₂ emission reduction within the company. The objective was to integrate sustainability as a differentiating value for their clients, providing clear and measurable solutions to reduce the environmental impact of their operations and strengthen their market positioning.

Strategic analysis and rationalization of the digital medium's commercial and technical offering. The project included creating and implementing a first-party data strategy aimed at maximizing advertising inventory value, improving both profitability and monetization efficiency.

Specialized training for sales and operations teams in the effective use of generative AI. The objective was to enhance efficiency in key processes, optimizing time and resources at this industrial security sector leader.

Consulting and training for internal teams on identifying and preventing fraud in programmatic digital campaigns, ensuring transparency, quality and maximum return on advertising investment.

Training sessions and practical workshops to integrate generative AI tools into the agency's creative processes, boosting efficiency and innovation for multiple clients.

Training focused on practical implementation of generative AI in team workflows, specifically tailored to optimize social media strategies and results.

Strategic and operational support for the internal digital advertising team in effective programmatic advertising implementation, with a clear focus on achieving specific conversion objectives, substantially improving advertising performance and ROI.

Training focused on the practical implementation of generative artificial intelligence in the team’s workflows, specifically tailored to optimize strategies and outcomes in digital advertising.

Training focused on the practical implementation of generative artificial intelligence in the team’s workflows, specifically tailored to optimize documentation and client management processes.

Training focused on the practical implementation of generative artificial intelligence in the team’s workflows, specifically tailored for content creation and the management of sports event organization.

Specialized training for commercial and operational teams in the effective use of generative artificial intelligence. The goal has been to enhance efficiency in key processes, optimizing time and resources at this leading company in the renewable energy sector.

Training designed to integrate generative AI safely into creative workflows. The objective is to unlock its creative potential while ensuring compliance with intellectual property, privacy, and image rights regulations.

Strategic consulting to support the development and growth of Arkana’s in-app programmatic advertising offering, within one of the leading companies in mobile marketing. The work focuses on defining the value proposition, identifying market opportunities, and structuring the commercial strategy to accelerate adoption of programmatic solutions in mobile environments.

Strategic working sessions with the marketing, sales, and operations teams at 3Cat, the Catalan public audiovisual platform, to develop Branded Content solutions. The work focuses on strategically leveraging all platforms, formats, and distribution capabilities across his ecosystem.