Strategic Advisory Services

With nearly 30 years of professional experience, I've built a solid track record in digital marketing, programmatic advertising, data management, sustainability and generative AI. I've held executive positions at leading international companies including Carat, Zenith Optimedia, Isobar and Amnet (Dentsu Group), and currently lead Naurus, a pioneering company in sustainability applied to the digital and advertising sector. I also collaborate as a consultant and trainer at renowned business schools, sharing my expertise in areas such as technological innovation, sustainability and advanced digital strategies.

Generative AI for Productivity and Efficiency

I help companies integrate generative AI into their workflows to boost productivity, efficiency and innovation. I provide tailored consulting for each business to implement this technology with real, measurable results. I also support the identification of specific opportunities to apply GenAI in improving internal processes and customer interactions.

Applied Sustainability in Advertising and Digital Markets

I offer customized solutions to measure, reduce and manage the environmental impact of your digital and advertising activities. We'll work together to transform sustainability challenges into competitive advantages, aligning you with international standards like GHGP, SBTi or Ad Net Zero. My approach includes detailed audits, emission reduction strategies and support for official environmental certification. Incorporating all this differential value into your positioning and creating green advertising products to differentiate you from your competitors.

Digital Marketing Strategy for Brands and Media

I support you in designing and executing innovative digital strategies, focused on generating quality audiences, optimizing advertising campaigns and maximizing profitability and impact of your business in the digital environment. I offer deep, personalized analysis to understand your audience's specific needs and generate concrete, measurable results.

Consulting to Generate Value Through Data

I offer specialized services to capture, structure and activate your company's data. With specific data capture strategies, transforming this data into useful insights and concrete actions, I enable informed decision-making. The effective implementation of Data Management Platforms (DMPs) will allow you to optimize digital campaigns and maximize personalization of your marketing actions to significantly increase return on investment.

Specialized Training and Consulting

I offer training programs and consulting tailored to your team's specific needs, delivering practical knowledge in digital marketing, sustainability, generative AI and data-driven strategies. My teaching experience at institutions like ESADE, Salle and The Valley Business School enables me to provide cutting-edge content and highly effective methodologies, always results-oriented.